How you'll help us achieve itWave is now one of the largest financial institutions in Africa, the largest financial institution in Senegal, with over 7 million users. and, we're still in the early days of our product roadmap and potential impact on people's everyday lives.Our ambition is to be the #1 ranking brand in terms of followers and engagement on social media channels in every market we operate in. As the Social Media Coordinator, you'll be responsible for developing and executing our digital marketing strategies to drive user acquisition, engagement, and retention. You'll manage all digital marketing channels (earned, paid, owned), working closely with our in-house design team and agency to develop engaging content and drive our digital KPIs. This is a temporary position (CDD).In this role, you'll;
Help execute strategic campaigns and content across all social channels in the local market.
Brainstorm, conceptualize, and brief content based on our business and brand objectives.
Supply clear, effective, and on-brand messaging based on guidance and documentation.
Schedule and deploy campaigns and content across social platforms.
Use content performance data to inform optimal posting schedules.
Monitor, track, and report on content performance and community feedback on social media.
Collaborate with the design team to ensure content is on brand and supports the localization strategy.
Constantly monitor social media to identify local trends and propose community engagement ideas.
Contribute valuable insights to weekly meetings and content planning based on community observations, competitor analysis, and creative trends.
Collaborate with local Ops teams (Agent, Distribution, Payment, and Bizdev) to ensure social content promotes the company's growth initiatives.
Champion social media moderation quality.
Work closely with Digital Support, PR, and Brand Communications to establish best practices and processes that will benefit the community.
Support corporate event coverage and content,t and contribute to the coordination of content production and planning, including but not limited to photography and video shoots.
Support influencer marketing strategies and content production through a selection of influencers, content briefing, and contract negotiations.
Develop and maintain strong relationships with production partners, influencers or other third parties.
Report to the Digital Marketing Manager.
Key details
Location: You'll work from our office in Abidjan.
You must have work authorization in Côte d'Ivoire.
This is a maternity replacement (temporary assignment - CDD).
Our salaries are competitive and calculated using a transparent formula.
We offer generous health insurance for yourself and your dependents.
We support working parents - we offer (26 weeks for mothers and 4 weeks for fathers) and subsidized child care when you return to work.
We help you live your fullest life now- we subsidize gym memberships and fitness classes.
Airtime reimbursement.
Free food and a beautiful office space.
Requirements
A Bachelor's degree in Marketing.
At least 2 years of experience in a similar position.
Language: Excellent written and spoken French required.
Proven knowledge of Côte d'Ivoire social media space.
You might be a good fit if you
Have at least one successful community management experience.
Have excellent communication skills and can connect with people from diverse backgrounds.
Have a deep understanding of Côte d'Ivoire society and culture, and stay updated with the latest trends.
Enjoy writing.
Are a creative with strategic vision and great attention to detail.
Are intellectually curious and creative in the way you go about tackling problems.
Demonstrate tenacity and a willingness to go the distance to get something done.
